Netflix Splits

Netflix is spinning off DVD-by-mail into a totally separate business called Qwikster. “Netflix” will carry on as a streaming-only company. The two companies will not be integrated (separate queues, reviews, etc.). Hard to imagine people will ever use Qwikster as a verb. “I Qwikstered it…” Yeah, doesn’t work.

While it’s a gamble, I can see why this might be good for Netflix, but it’s certainly bad for me. Alas.