AOL's Immense Privacy Blunder

Via Waxy links, from the who-on-earth-thought-this-was-a-good-idea department, AOL Proudly Releases Massive Amounts of Private Data. They pulled it, but it's too late. The data is in the wild. Here's a search engine and some profile musing. User #711931's log is justifiably referred to as "epic". Finally, Cynical-C notes that the NY Times uncovered AOL searcher #4417749. Perhaps, if I were the tattooing sort (and the AOL searching sort), I'd get my AOL search number on a barcode on the back of my neck. Amazing.